The Quality of Your Stationery Can Impact Your Public Image


You want every item associated with you to speak of class, whether it is some stationery item for internal use, or something like an executive diary which you intend to gift someone. For example, you can make more than a style statement even with the kind of paperweight you have on your desk. If it is the year end, you might need to order calendars, whether they are the wall hanging kind, or the desktop versions.

Weigh your options carefully: Typically, your personnel, clients, and business associates would expect gifts of calendars and diaries at the beginning of the year. To get the best results, plan well ahead. Source the items with discrimination. Make your choice after careful thought, and weighing your options. Remember, corporate gifts don’t just retain existing clients; they attract an entirely new clientele.

Cut Costs without Scrimping on Quality

Don’t wait to rush out at the last minute to purchase stationery items of daily use. That would not only waste everybody’s time; it might prove to be more expensive. Before you place an order, draw up a detailed list of all the items you would need in a month —paper sheets, pens, pencils, markers, felt tipped pens, staplers and stapler pins, paper clips, pins, scribble pads to jot notes, erasers, whiteners, file folders, multi slot folders, pen stands, notebooks, lanyards, post it notes, letterheads, organizers, and visiting cards. Depending on your training needs, and how meetings are conducted; you might need to order things like flip charts, and dusters also.

Save Money Rather Than Cut Corners

If you are puzzling out why such a comprehensive list is required, then you need to understand that buying wholesale stationery in Singapore is more cost effective. When you need to look for gifts, then you can choose from leather bound business diaries, business cardholders, even brilliantly designed, and artistically mounted calendars with the company logo and/or brand embossed or engraved on them to serve as valuable corporate gifts. These are very valuable, yet affordable gifts which serve to promote your brand.

Build Brand Awareness without Breaking the Bank

Gifting is one of the simplest - and most budget friendly - means of building, and reinforcing brand awareness. Sourcing your corporate gifts from wholesale gift suppliers ensures you get high quality products within your budget. It is an erroneous supposition that just because the company is paying for something, you don’t need to worry about costs. It only means that you can explore your options more comprehensively. Further, a reliable supplier will do the packaging to assure that the products are not damaged in transit, and that the consignment reaches you well in time.

Reinforcing brand awareness: Picking items which are of the corporate colors or matching the colors used in the logo would serve to reinforce association with your brand. The pens, sheets of paper, cover of the diary or notebook, even a pen holder or paper knife can be of the colors your customers would associate with your brand. Since people love to receive gifts, use your gifts as a powerful marketing tool.

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