Concentrate on Relationship Building

Building a business depends as much on excellent products and services, as it depends on how strong are your relationships with your business associates, suppliers, and customers. There are numerous ways you can build and strengthen these professional/business relationships. Just as there are the usual occasions for doing so; you can create new opportunities for relationship building. Savvy business folks know how to build on relationships to make their business grow, while creating a strong brand image.


Make Your Gifts Impressive Without Being Glitzy    


There is a fine line between impressive and flamboyant. You must be mindful of that when deciding corporate gifts of Singapore for you to bestow at a specific function. If you’re not certain about what to give, you could choose from stationery items, key chains, desktop accessories, wallets, leather products, decorative centerpieces, and a host of other items. Whatever you choose, ensure that they align with your company’s and brand’s image as well with the occasion for the gift-giving.

Consider the Occasion


The occasion makes the difference as it will decide how many recipients there will be, as well as what your budget should be. At the higher end your corporate gifts could be items like laptops, executive bags, and crystal ware - as long as your annual turnover supports it, and the expected ROI justifies it. When your main purpose is building brand awareness, customizing your gifts can be fruitful. Your corporate gifts suppliers should be able to advise you as they know just where to source unusual stuff at reasonable prices.

Give them adequate time to order/purchase the items to ensure that all the favors you’ve planned arrive at the appointed hour, not later. This is especially true when you need to order large numbers of gifts as during the festive season. And, before you order anything, consider it from the perspective of the receiver.


Play on Your Recipients’ Competitive Spirit

Ask yourself how the gift will build and strengthen your relationship with your associates, customers, and suppliers, or how it would make your business soar. Do you want to bestow gifts on only one set of people to the exclusion of others? Under certain circumstances, that would make sense. Suppose you want to build a more robust distribution network, distributing gifts to the top dealers who brought in the most orders would encourage them to work harder. Those who didn’t qualify might strive to win them next year, thereby boosting your overall turnover.